As Indianapolis continues to grow, and culture evolves as the centerpiece, success will come from a symbiotic relationship and a solid foundation between artists, government, businesses, and music consumers. Indianapolis needs a music strategy.


The Indy Music Strategy is an economic development initiative focused on building the city’s diverse and growing music industry. We use data-driven methodology to assess the value of a music ecosystem and identify growth areas. Then we create and implement strategies that deliver measurable outcomes. The project is led by a local steering committee with research and support from Sound Diplomacy, an international music policy consultancy and global expert in developing long-term and self-sufficient music strategies. 


The Indy Music Strategy has contracted with Sound Diplomacy, a global expert in creating music strategies for cities, to coordinate the research and planning behind an economic development strategy for Indy's music scene.

Our Current Work

Phase1 of the Indianapolis Music Strategy will focus on the creation of a music vision for the city followed by an ecological impact assessment, which will include regulatory assessment – an in-depth exploration of current local policies impacting music – and benchmarking of Indianapolis with like-minded cities in the U.S. and abroad.

Phase 2 will bring the Sound Diplomacy team to Indianapolis for a week of roundtable conversations, site visits and interviews, which will be complemented with an online survey to involve the breadth and depth of the Indianapolis music sector to better understand, gauge and measure its music ecosystem. We will also identify music-related uses in Indianapolis in a music ecosystem map. Phase 3 will begin Q1 2020.

To learn more about the project including timelines and other updates, visit SoundDiplomacy.com/Indianapolis.


get involved


thank you, investors

While we have raised enough support to complete the study, our fundraising efforts for implementation are ongoing. If your business or organization is interested in becoming a financial supporter, please reach out to Jim Rawlinson atjrawlinson@indychamber.com.

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